by Staff Picks
4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
True black levels in every pixel create stunning contrast, depth, and detail
100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues
Brighter visuals from the new light emitting structure of Brightness Booster
New AI button, voice controls, drag and drop functions on the AI Magic Remote
